Penguin: A Bird Known the World Over

In consumer publishing, Pearson has the world’s best-known brand in Penguin, which was founded on a simple but elegant idea: to provide high-quality books to readers at affordable prices. This mission continues today.

Building a presence in China

Penguin arrived in China in 2005 and its ambitious business model is paying off. Penguin China now publishes its own list of books in English, distributes imported English language Penguin titles and works with local partners to publish Penguin titles in Chinese. It recently won the Cathay Pacific China Business Award for its continuing commitment to China.

The most visible, most liked and most active foreign publisher in China today

Penguin is proud of writers it has published and plans to publish. Jiang Rong’s novel Wolf Totem won the Man Asian Literary Prize for 2008. Recent titles include Midnight in Peking by Paul French, The Civil Servant’s Notebook by Wang Xiaofang and Northern Girls by Sheng Keyi. In 2012, Penguin publishes its first major Chinese language acquisition, the autobiography of tennis player Li Na.

Penguin China’s list of translated western classics from its Black Penguin Classics series continues to grow each year, as does its popular pocket book series for young adults, Great Ideas.

Digital books is also a fast emerging market in China and in 2009, Penguin China partnered with Apabi, China’s biggest e-book vendor, to make all Penguin’s UK publishing available in China as e-books.